Redefining accountancy with a new user focused website direction, reflecting an industry that is anything but static.
Website Design + Development
HaysMac
Finance
2024
Navigating the world of accountancy with agility and expertise.
The new brand and website for HaysMac
The brief
For Business. For People. For Good.
Headquartered in London, HaysMac is a chartered accountancy and tax advisory firm offering a wide range of professional services, from audit and assurance, taxation and outsourcing to business advisory and corporate finance.
In a world in constant flux, HaysMac is uniquely equipped to navigate with agility and expertise. The firm underwent a strategic rebrand led by Someone to bring this to the fore and demonstrate that by using three enduring ‘guiding stars’ — the firm can guide clients through ever-changing financial regulations.
Overview
Our focus was to reflect the new visual identity and transform how users interact with HaysMac. From project inception, the aim was to create a modern and streamlined user experience that aligns with the experience when meeting HaysMac in person.
Streamlining user journeys was a key objective. Implementation of an intuitive navigation and a structured architecture helps to guide users to where they want to go in as few steps as possible.
Stakeholder engagement
We liaised extensively with stakeholders in the early stages of the project to understand why audiences connect with HaysMac and see why the firm stands so far apart from others. This helped shape and inform the new user experience focused on intuitive navigation, efficient design and storytelling relevant to the user
Putting people first
HaysMac brings a personalised touch to client relationships, especially when working with individuals, family trusts, and high-net-worth clients. By enabling users to connect with people directly at Hays helps them make confident, well-informed financial decisions tailored to their unique needs.
“Working with Mallard & Claret on our website development was an absolute delight. They were incredibly easy to collaborate with, always demonstrating a high level of professionalism and responsiveness. The communication was seamless throughout the entire process, ensuring that our vision was perfectly captured and executed.”
