One of Queensland’s leading business technology partners, on a mission to build more connected, business-led and technology-enabled workplaces.
Brand Evolution + Website Design/Dev
Veracity Business Solutions
Technology
2024
Evolving the digital visual identity of an Australian technology leader
Helping Australia’s business leaders navigate technology and governance
Our Mission
Redesign the digital experience to better represent Veracity’s brand authority as a pioneering technology partner.
As a longstanding industry leader helping Australian brands transform their business strategies with technology, Veracity’s digital identity no longer represented their brand authority in the space.
We worked with the team to first evolve their wider brand, and then apply the new identity to a completely redesigned website that encapsulated their brand values and better appealed to their broadening target audience.
Brand Evolution
Whilst certain elements of the brand needed to remain, we worked with the team to evolve their existing identity and expand its application into their newer offerings.
Veracity have a broad range of services across multiple disciplines. Our challenge was to help users discover which service was right for them, and direct them there as quickly as possible.
Utility Nav
We worked with the team to form a simplified structure to contain their list of offerings, ultimately categorised into 4 concise areas of service. Utilising a utility navigation menu helped us to present the user with an overview of the 4 pillars early in their journey, allowing them to then compare sub-services within their desired field.
Flexible Services
Since all services are different, the team required flexibility with the way in which they presented them on the website. We developed a flexible, modular system for service pages so that they could build out their own pages with specific modules depending on what type of content they had available.
“From our very first meeting with the team at Mallard & Claret, we knew they were the perfect fit to evolve our website in a way that truly reflects our brand today. Their strategic thinking, creative direction, and the quality of work delivered exceeded our expectations. They just got it—speaking our language and bringing our vision to life with expertise and precision. Communication was seamless throughout, making the entire process not only efficient but genuinely enjoyable.”
