A completely reimagined website for Queensland’s leading support for relationship wellbeing.
Website Design + Development
Relationships Australia QLD
Food
2024
A cleaner, bolder and more simplified website to make support more accessible.
The new corporate website for Relationships Australia QLD
The brief
Off the back of a fresh rebrand, create an engaging but simple and accessible website to provide easy access to crucial information and support networks.
Relationships Australia Queensland offer incredible support to help build stronger relationships. After recently undergoing a rebrand, the team approached us to help them roll out their new identity across their website – the primary touchpoint for their brand.
Overview
Clean design, simplified navigation and refined content were the three core pillars of this project. It was important that elements like animations should be engaging but not distracting, visuals should be optimistic yet realistic, and important information such as services should take centre stage.
Working with hand-made branding elements to help make difficult topics feel more human and approachable.
The Human Touch
RAQ’s new brand included a library of doodles that became key assets to the identity. In areas of the site that were less content-heavy and more focused on storytelling, we brought them to life with animations that reflected their hand-drawn beginnings. These subtle touches helped us to make difficult conversations more approachable, and better reflect the friendly team behind the work.
Simplified Content
A new website is often a fresh start, and the team at RAQ had inevitably built up a vast range of content over the years that was starting to confuse the core message. During the UX/UI process, we worked with the team to determine which content was key to helping the user, and where we could simplify the message, ultimately helping the tone of voice and key messaging feel more human.
