Creating a distinctive and impactful website experience to reflect the new brand positioning for one of the UK's leading plant-based food businesses.
Website Design + Development
Gosh! Food
Food
2024
All hail the power of veg. Totally plant based totally awesome.
The new corporate website for Gosh! Food
The brief
Reinventing an established plant based food business to stand out from the competition.
Gosh! Food are one of the UK’s biggest plant-based food businesses. Their mission is to help everyone live life on the veg. Because there’s a whole world of flavour out there – and they tap into it by making delicious, nourishing veg-based food with 100% natural ingredients.
The organisation was looking to create a distinctive and impactful website that reflected their new brand positioning, and aligned with the needs of their target customers.
The new website needed to be quick, intuitive and look great, giving users the chance to experience the new vision and brand values.
Overview
From brief to launch in 10 weeks, we worked closely with Gosh! to create a website that empowers people to change the way they eat for good.
Our biggest task was to change the perception of the organisation to reflect the wider range of products to a larger audience.
Get ready for the drop
Gosh!’s mission was to inspire consumers to live life on the veg. The site is crammed pack for of individual vegetable illustrations with parallax scroll behaviour, as well as an interactive gravity dropper in the footer.
Easy to edit, easy to use
The CMS was built from the ground up to be simple, robust and intuitive to allow the Brand team to easily add content themselves. Mobile optimisation was a key objective as well as efficient data tracking to ensure Gosh! could measure performance.
“We're so thrilled with our new site. It looks amazing, impactful and reflects the journey we're on! You guys have pulled it out the bag to deliver this in 12 weeks! BIG thank you!”
