Helping GSK merchandisers build smarter shelf layouts with a tablet-first app.
iOS App Design + Development
GSK – Instaplan
Planning, positioning, and performance — in the palm of your hand.
A tablet-based planogramming tool to streamline shelf layout and merchandising efficiency.
The brief
Turning store shelf planning into a fast, digital, shareable process.
GlaxoSmithKline (GSK), one of the world’s leading pharmaceutical and healthcare companies, needed a better way for their merchandising teams to create, manage and share shelf layout plans across UK retail environments.
We designed and built Instaplan, a custom iOS tablet app that gives merchandisers a scalable digital toolkit for building planograms using a drag-and-drop interface. Users can take photos of real products, tag them with metadata, and build out tailored shelf configurations to share across regions and reps.
The result? Less manual paperwork, faster merchandising cycles, and a consistent retail presence across stores.
Overview
Instaplan allows merchandisers to quickly capture product images, label and categorise them, and place them onto scalable virtual shelves. Layouts can be saved as templates, reused, or adapted by colleagues in other stores.
