From pixels to possibilities

Surfer in red jersey skillfully riding a large ocean wave, showcasing surfing techniques and ocean adventure.

Powering global surf events with a bespoke end-to-end athlete management platform.

Custom Web App + API Development
International Surfing Association

A wave of innovation for global athlete registration and event operations.

The Lineup is a fully custom platform built to manage the ISA’s world championship events.

Laptop on a beach rock displaying ISA Lineup login page with surfing image.

The brief

Streamlining event operations for federations and athletes alike.

The International Surfing Association needed a platform that could handle the unique demands of managing global surf competitions — from shortboard and paddleboard to para-surfing.

We developed The Lineup, a bespoke event management system that simplifies athlete registrations, federation oversight, payments, and identity verification. Built from the ground up, the platform was designed to scale alongside the ISA’s international events, and offers the flexibility to adapt to future competition formats and evolving user needs.

Tablet displaying a user profile interface on sand, featuring Isay lineup website.

Overview

The Lineup centralises everything from athlete onboarding to federation invoicing in one secure, easy-to-navigate platform — eliminating spreadsheets and manual admin.

A secure verification system ensures every athlete is properly vetted, while a live API syncs athlete profiles directly to the public-facing ISA site.
Laptop displaying invitation interface for athlete and team official registrations outdoors.
Team managers can build rosters, track attendance, and invite athletes to register via automated email workflows — streamlining admin and reducing follow-up.
Laptop on beach showing event details for Huntington Beach on screen with map and weather information.
Surfer riding a wave on a yellow surfboard in the ocean, showcasing skill and balance in vibrant waters.

Rosters, invites, and payments — all in one place, and fully automated.

Tablet displaying event management software on rocky surface, showcasing a lineup interface for organizing schedules efficiently.
Person joyfully surfing a wave on a misty day, showcasing the thrill of surfing in challenging weather.

“M&C has been a genuinely great digital partner for The ISA.”

Evan Quarnstrom International Surfing Association