Elevating everyday essentials with a digital experience built for timeless style.
Visual Identity + Website Design + Development (Shopify)
MARAME
Fashion
2025
A premium wardrobe for modern living.
A refined e-commerce experience for a conscious fashion label.
The brief
Designing a brand and website as considered as the clothing itself.
MARAME is a minimalist fashion label offering premium wardrobe staples for men and women. With a philosophy rooted in timelessness, versatility, and sustainability, MARAME needed a digital presence that mirrored these core values.
We were brought on to shape their visual identity and build a custom Shopify site that stripped away the noise, focusing instead on clarity, intention, and elegance. Working closely with the team, we developed a brand system and online store designed to make shopping intuitive, calm, and deeply considered.
Overview
A refined online experience that mirrors the quiet confidence of the brand.
We focused on crafting an experience that balances visual elegance with thoughtful functionality. Every design and development choice was made to reflect MARAME’s ethos of simplicity, quality, and ease.
Building a brand with lasting power
From logo and typography to colour and tone, we developed a cohesive visual identity system that encapsulated MARAME’s core values of timeless design and thoughtful sustainability.
Fashion-first functionality
Beyond aesthetics, we prioritised UX. Using custom Shopify development, we introduced subtle micro-interactions, editorial-style product storytelling, and functionality that made the shopping experience feel effortless, just like getting dressed should be.
