Designing a seamless on-demand experience for Occupational Health & Wellbeing services.
Design + Development
Optima Health – OH Direct
Occupational Health expertise, just a few clicks away.
A fully custom B2B e-commerce platform for on-demand wellbeing services and products.
The brief
Making Occupational Health services accessible for businesses of all sizes.
Optima Health is one of the UK’s leading Occupational Health providers, trusted by organisations ranging from SMEs to global giants like Amazon. Their new offering, OH Direct, required a flexible digital platform that could make expert health services as easy to book as ordering a product online.
We designed and developed a bespoke e-commerce experience that enables customers to purchase services such as management referrals, health assessments, ergonomic evaluations, and workplace training—all from a single, easy-to-navigate interface. With guest checkout, account purchasing, invoice payments and full Stripe integration, the platform meets the varied needs of its wide user base.
Overview
The design approach focused on clarity and accessibility—ensuring that even first-time users could confidently navigate a wide range of specialist services. A simple checkout journey and logical service categorisation were key to removing friction in the booking process.
Flexible purchasing made simple
OH Direct supports both guest checkout and account-based purchasing, allowing businesses to pay via card or request an invoice. This flexibility was crucial for serving both enterprise clients and sole traders.
Services and supplies under one roof
From ergonomic chairs to mental health training, OH Direct lets users browse and purchase both physical products and occupational health services through one unified experience—streamlining procurement for health and wellbeing support.
