Creating an online digital showcase to tell the story of Arup's work around climate action, social value and resilience.
Website Design + Development
OPX / ARUP
Engineering
2023
Multimedia storytelling at it's finest
An annual report like no other
The brief
We have delivered an immersive website experience for Arup's annual report four years in a row. Each year the brief remains the same - to showcase the story of the amazing people and projects of a year of engineering firsts.
Arup is a global structural engineering firm leading the way in architecture, design and consulting services for all aspects of the built environment.
Arup’s work is made to be experienced, so each year, in partnership with Arup’s lead creative agency OPX, we have been creating immersive digital showcases that reinvent the annual report format.
Each year the brief remains the same – but the execution transforms.
Overview
Our focus was on storytelling – using film, photography of Arup people, clients and communities to demonstrate the work and the impact Arup is having on our sustainable future.
Everyone has a part to play in creating a more sustainable future, so collaboration was key.
Collaboration
3D assets were created in collaboration with Arup’s in-house visualisation specialists who produce models, simulations and other digital experiences to help people understand the designs and build public confidence during projects. Additionally in 2021 we worked with the Arup SoundLab to create immersive audio soundscapes compositions for each project.
The best of the best
In 2020, the Annual Report won the Red Dot ‘Best of the Best’ award for it’s fully immersive 3D exploratory space centred around the idea of ‘Growth Redefined’ - from the first page to the CGI animations and the individual project stories, which were embedded in the form of interviews as well as background reports on exciting research in the film and image material of the 3D space.
“M&C are more than webs developers, they were our creative partners. The project was creatively very ambitious and we would not have been able to deliver it without their digital wizardry. We have worked with many digital partners on many projects, but M&C offered a level of flexibility and creative problem solving that we have not encountered elsewhere.”
