A bold digital reimagining of Paddington Central, uniting its offices, public spaces, and tranquil canal side setting.
Website Design + Development
Paddington Central / British Land
Leasing
2024
Constantly added to and enriched – innovative in every way.
The canal-side campus of growth and acceleration. From British Land
The brief
Digital experiences true to Paddington Central, true to the place it represents, highlighting the balance between built spaces, nature, and the canal.
Our goal was to create a seamless leasing journey while bringing the campus to life through its vibrant branding, catering to all types of visitors.
Overview
Paddington Central is ever-changing and always developing. We created a reactive and adaptive website that evolves the brand elements, content and theme dependent on campus time.
With such a diverse set of users, one of the main challenges was ensuring people could quickly get to where they needed to while also enjoying the journey.
User Research
Starting our design process with a major audit of the current campus sites and major competitors, allowed us to distill the information architecture down to distinct and practical user journeys and goals.
Solution
Starting from a well-structured and organised foundation with strong UX patterns across the site, we had the time to fully realise the vision and bring the small details to life, both from the campus and its identity.
“This relaunch represents a significant leap forward in how we digitally promote our properties, making it easier than ever for businesses to discover what makes each campus special, and explore the spaces and services we offer.”
