Spirit are a major player in the resourcing and recruitment sector and as part of a move into the food and drinks industry we were asked to give the brand a refresh with a wink and a nod to their new sector specialism.
As part of the rebrand a new WordPress website and self contained, fully featured recruitment platform was also required.
Branding, UX, UI, Front-end development and WordPress
Starting from the ground up we brought together themes of exploration and new frontiers, of reaching for the skies and discovering hidden potential. Space exploration as a source of imagery and inspiration proved a fertile direction for the brand going forward.
The logo was developed to represent the spirit of exploration which is a theme that evolved during the branding consultation stage. We took our inspiration from the early space missions of the 50s and 60s and created a dynamic avian logo mark.
The second part of the branding task was to apply the brand in the food and drink sector. We were able to achieve this with a series of tongue in cheek product shot posters and digital assets.
The website needed to reflect the new brand and deliver a fully featured, dynamic and fresh recruitment platform. Features included a one time only animated logo intro and a drag-and-drop CV upload tool, all housed within an easy-to-manage WordPress CMS.
For the mobile and tablet versions of the site we stripped back some of the design complexities in favour of delivering an easy-to-use and functional mobile solution.