The World Health Organisation (WHO) recommends that new mothers breastfeed their babies exclusively for the first six months of their child’s life, however, a study carried out by the journal of Maternal and Child Nutrition found that mothers can be made to feel ‘marginalised and shamed’ when breastfeeding in public, also stating that mothers can be put off breastfeeding completely by negative comments or fear of public disapproval.
Start4Life, Public Health England’s parenting advice service, found that more than a third of mother’s that do breastfeed shy away from doing so in public, with 1 in 5 feeling that people do not want them to breastfeed in public.
Enter Milk Station
With over 500,000 new mothers each year in the UK, and over 90% of these owning smartphones, we set out to use technology to try and support new mothers, helping them in their quest to find friendly and comfortable public locations to feed their baby, whether breastfeeding or not.
Branding, UX/UI design, app development