Fresh PG
Refreshing the website of one of the UK's most innovative property developers
Top London UX agencies, best London UX agency
Fresh Property Group work with developers, investors and universities to turn great buildings into great places to live, providing purpose built residential accommodation.
As part of a brand refresh project, we designed and built the new Fresh PG corporate website supported by a WordPress CMS.
UX/UI, front-end development and WordPress development
To deliver a great first impression to users visiting the site, we created a uniquely branded logo animation that plays briefly while the site is loading in the background.
Upon loading the homepage, content appears in sequence, ending with the page heading so as to focus the user’s attention.
As users scroll down the page, the content continues to fade in sequentially to aid the user by drawing their attention to the most important elements on the page.
Among the key features of the site is the CMS-driven and mobile-friendly interactive map, allowing site administrators to quickly and easily add new locations within their portfolio from within the CMS.
To illustrate and draw attention to the key company stats, we created a scroll-activated stat animation that loads as the user scrolls to this section of the page, calculating the numbers in front of their eyes.
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