Broadgate is a vibrant and energetic 30-acre public campus in the heart of central London; a neighbourhood that connects the creative communities of Shoreditch and Spitalfieds with the City. Made up of offices, shops, gyms, restaurants and public meeting spaces, millions of visitors pass through Broadgate every year.
To support a recent re-branding project, we delivered the UX and UI for the new Broadgate website.
Set around four dynamic urban spaces, the new look Broadgate aims to create a sense of positive energy – a place that connects, empowers and surprises.
This positive energy is communicated through a Kinetic B, a flexible and dynamic brand mark representing the many public spaces within the Broadgate campus.
Brand vision, Personas, UX, Interaction design