Our long-standing client, British Land, is the UK’s largest retail property landlord. They approached us with the following challenge:
“How can we increase footfall, dwell-time and spend amongst our shoppers?”
Research & Analysis
We love a challenge, so we started off by researching shopper behaviour, establishing a list of reasons why someone might leave a shopping centre earlier than planned. Amongst this list were obvious things like lack of toilets, but more interesting findings included a clear link between boredom of children or partners leading shoppers to abandon their trip earlier than expected.