
The Brief
We were approached by Trafalgar’s technical partners, Factory3, to improve the UI and UX of the existing online booking process. It was experiencing high drop-off rates, with many of their over 50s customers opting to call the service support line to complete their bookings.
With a recently completed re-brand and the re-skin process about to kick-off, this was the perfect opportunity to review the UX and adapt the key user journeys to suit the needs of their not-so technical customer base.
We delivered
User Journey Maps, Wireframes, UX/UI Design