As user experience specialists, it’s our job to make sure that the websites we design and build are easy to use and navigate, but it’s often easy to forget that this is only useful if your customers are able to get to your website in the first place.
This is where some mysterious black magic comes in, otherwise known as SEO. Except despite what many might have you believe, it’s really not that complicated, and if you’re using WordPress as your CMS, you have even less to worry about.
Here at Mallard and Claret we design and develop fully-functional, user friendly and secure WordPress Platforms for a variety of businesses across a wide range of industries and sectors. As mentioned briefly in our article How to choose which CMS to use for your website, WordPress has some very useful plugins to help improve the SEO ranking capabilities of the websites we develop; Yoast SEO topping the list as our favourite.
But even without this award-winning SEO plugin, WordPress is SEO friendly straight out of the box, with clean, well structured HTML markup, SEO-friendly permalinks, proper use of title tags and headings, a big focus on metadata and mobile-optimised code as standard.
It’s all very well saying it’s great, but the proof is really in the pudding. That’s why we work with our clients to agree on a set of keyword search terms they want their site to rank highly for, and organically optimise their sites before they’ve even launched. Most of the time we expect to see our clients websites ranking on the first page of Google within two weeks of launch, which is really quite remarkable given the millions of websites on the internet.
And as always, we like to practice what we preach. If you search Google for “Best UX agency London” or “Best WordPress agency London” you can expect to find us right at the top, just after the paid ads. ??